A Guide to Optimizing the Customer Lifecycle with Big Data Analytics - Unlock the Value of Hadoop

The power and potential of Big Data is well understood, but businesses are challenged to unlock its value, especially in the business applications you build to power your organization's decisions. One use of Big Data analytics is to build applications that optimize the Customer Engagement Lifecycle. By understanding each and every customer interaction, organizations can gain very deep insights into how customers buy, use and get support for their products and services. These insights can be used to build …